Direction determines the future, perspective influences the outcome, and opportunities lie ahead! As the first major exhibition in the home decoration industry of the New Year, it was grandly held at the Shenzhen Convention and Exhibition Center. With an exhibition area of 130,000 square meters, it gathered over 1,000 high-quality enterprises, showcasing "innovation", "transformation", and "trends". It achieved "integration", "co-construction", and "sharing" with more than 100,000 buyers, providing direct access to the most cutting-edge information in the home decoration industry and allowing visitors to experience the most fashionable design achievements and trends. Guide the future development direction of the home decoration industry.
The saying goes, "The year's plan starts with spring." From March 7th to 10th every year, attending the Shenzhen International Home Textile and Furniture Exhibition has become an unspoken agreement within the industry. This year's exhibition is a gathering of brands, with leading domestic and international home textile and home decoration enterprises, as well as the latest forces in the industry, all making their appearances. They will fully display their innovative achievements at the Shenzhen Home Textile and Home Furnishing Exhibition in March, bringing new products with unprecedented intensity and more rational prices, more down-to-earth innovative business models, and designs and services that better meet market demands. The various market responses of business leaders have released strong business opportunities and development directions. Every year, it attracts no less than 120,000 professional visitors to visit, purchase and explore trends. The March Shenzhen International Home Textile and Home Furnishing Exhibition has already become a grand spring carnival for the upstream and downstream of the industry to jointly plan for development.
As the first home textile and furniture exhibition in China to practice cross-border integration of the home furnishing industry, another advantage of the Shenzhen Home Textile Exhibition that attracts industry attention is undoubtedly the most mature cross-border model it has established. At the exhibition, themes in the soft furnishing category such as home textiles and fabrics, sunshade window decorations and smart home products, home decorations and custom furniture, wallpaper and wall decorations, design resources, and decorative carpets are integrated, co-built and shared. The design integration software that maximizes the integration of digital power with innovative technologies such as VR/CR provides convenience for terminal enterprises to carry out cross-border marketing in procurement, brings the most competitive integration model in the market, and enables enterprises to avoid detours on the road of cross-border exploration.
In response to the demands of buyers, the organizers have innovatively arranged the theme distribution of the exhibition halls this year. On the basis of maintaining the original setting of the fine fabric Hall, they will continue to focus on building Hall 4 into an international high-end fabric brand hall. Many well-known imported fabric brands will compete to showcase the charm of international fabric soft furnishings. A group of cutting-edge sofa fabric brands gathered in the furniture fabric fashion release exhibition area of Hall 3, presenting a brilliant display. The "Overall Soft Furnishings & Custom Furniture" exhibition area, which uniquely interprets the new trends in home decoration, will also become a distinctive feature of the home furnishing theme life Hall in Hall 2. A clear category and distinctive theme layout will significantly save buyers' time cost in procurement and help them find satisfactory and suitable products and partners.
At the end of 2016, a stormy environmental protection rectification campaign not only brought more pressure on the survival of enterprises, but also forced the upstream and downstream of the industry to accelerate the pace of green transformation. At the Shenzhen International Home Textile and Furniture Exhibition, a group of forward-looking enterprises have long been sensitive to the changes in consumer demand and policies, and have carried out green transformation in production and research and development from the aspects of craftsmanship, raw materials, design and post-treatment. At the exhibition, green fabrics, green sunshades, eco-friendly wall decorations, smart home products and other items shone brightly. Some of them applied natural and eco-friendly materials, while others integrated green design and innovative technologies, helping the terminal create a green and environmentally friendly quality living space.
Home textile fabrics and home decoration have entered the process of the fashion industry. Creating a fashionable and personalized home cannot be separated from the interpretation of popular trends. The exhibition organizer organizes industry experts and well-known brands to jointly release popular trends every year. While presenting buyers with a stunning visual feast, it strives to inspire and enlighten the audience from the perspective of market demand trends. At this exhibition, the National Fabric Soft Furnishing Trend Release and display Area in the north Hall on the second floor and the International Home Soft Furnishing trend release area in Hall 4 are must-see attractions for you.
